Index / Consulting
I help small and mid-size businesses grow through data-driven marketing consulting. My process starts with a detailed analysis of your business and your competitors — identifying gaps, opportunities, and what's actually working in your industry. From there, I build a clear strategy tailored to your audience, giving you a practical roadmap for how to manage your presence and messaging effectively. Every engagement is built around one goal: showing you concrete, measurable improvements you can expect from working with me, whether that's stronger brand visibility, better engagement, or a more consistent lead pipeline. I work across industries, with a focus on small and mid-size businesses — from restaurants and food brands to personal brands and even oil & gas companies. No matter the sector, the same principle applies: marketing decisions should be based on real data and a clear strategy, not guesswork.
A focused 60–90 minute consultation where I review your current marketing efforts, website, and positioning ahead of the call. You'll walk away with a clear, prioritized list of what's working, what isn't, and the 3–5 highest-impact actions to take next. Ideal for business owners who need expert direction without committing to a full engagement. Deliverable: Live consultation + written summary of recommendations.
A month-long engagement where I research your market, competitors, and target audience, then build a custom marketing strategy for your business. This includes positioning, recommended channels, messaging direction, and a step-by-step action plan you or your team can execute. Best for businesses that know they need a real plan but aren't ready for ongoing management. Deliverable: Written strategy document + roadmap with timeline and priorities.
Hands-on, ongoing marketing leadership for small businesses that want a dedicated expert driving results — not just advice. I oversee your visual brand and identity, set up and monitor analytics and performance tracking, and lead execution of a data-informed strategy across your channels. This is a fractional marketing lead relationship: I act as your outsourced marketing manager, adjusting the plan monthly based on real performance data. Deliverable: Ongoing strategy, brand oversight, analytics reporting, and monthly check-ins.
You submit a short intake form outlining your business and goals. Before we speak, I conduct preliminary research into your business, industry, and competitors so our first conversation is informed, not generic.
We meet to discuss your challenges, goals, and expectations in detail. Based on this conversation, I outline the recommended scope of work, timeline, and pricing so we're aligned before anything begins.
I apply the agreed-upon strategy to your business — from analytics and positioning to social media and brand direction — keeping you updated as work progresses.
We review performance against the original goals, walk through what changed, and identify next steps, whether that's ongoing optimization or wrapping up the engagement.